Plastic is promoted as recyclable, as a way to save the world from rising temperatures caused by carbon dioxide. Plastic recycling fails. There are still newspapers promoting plastic by publishing articles that are just advertisements for expensive brands.
The Web is the visible face of the Internet. Architecture is the creation of a structure and the end result. Architecture is as relevant to the Web as it is to buildings and manufacturing and almost every other activity. Web architecture is created and developed by Web Architects. When you want really effective Web and Internet systems, start with the architecture.