People resist technology until they understand the technology and find a personal benefit. I can put together a 20 million dollar computer system and explain it to a 6 year old (and an 86 year old). I also talk ROI without using acronyms. It does not matter if your audience are tilers or CFOs, I can explain the benefits of new technology to your audience.

I have explained technology and benefits to people from all walks of life, from the boardroom to the factory floor, in America, Asia, Australia, and Europe.

What is Technology?

Technology is any invention that is reproducible. Works of art and craft are not technology because each invention is unique to the person creating the invention. Works of pure science are not technology because they are theories and laws of nature. Both works of art and pure science can use technology. Both can lead to new technology.

Pure scientific research produced the laser. Technologists adapted the laser technology to produce telecommunications networks, the laser printer, and CD players.

Somewhere deep in the past a craft person adapted the chilli for human consumption. Cooks were craft people. Technologists transferred the chilli’s red gene in to bacteria so they can mass produce a natural red chilli colour without the seasonal problems associated with growing chillis. All you need is a factory with a big water tank, a few fluorescent lights, and a scoop to pick up the bright red bacteria. Today you can replace your cook with a food technologist who can create whole meals without using food as an ingredient.

What is Productivity?

Productivity is a measure of the useful product you product. Services are measurable as product when you have a good definition of the service and a way to mark the successful delivery of the service.

You might walk dogs for a living. One of your services might be walking a German Shepherd dog for 10 km. You can measure when the service is delivered by measuring the distance walked. You can measure your productivity by counting the number of walks delivered each day.

Productivity is not profitability.

This is a whole topic by itself, one that many industry leaders present back to front. Help your audience prepare for increases in both productivity and profitability.

World Standards

World standards are rarely standard or comparable throughout the world. Help your audience understand both the need for world standards and the misleading use of world standards.

Summary

I will present your new technology to your audience or select the most useful and relevant