Test sites. There are 8,000,000 sites out there. Test which work and which do not.

This one does not. See the text overlay.

Here is why it does not work. Microsoft Publisher 2000. 45% of visitors to your site do not use a Microsoft product to browse your site. The percentage is far higher among the rich, the influential, the technology leaders and early adopters. They all have Palms, Nokia Communicators and the like.

While we are in this site, look at this page. There is not enough information here to make a purchase. The problem could be solved with a click through to a product display. There is no click through.

Some people do not know what a Honda plug is. Some people want to know how long the cable is and how many connection. A click through to a large image of board and cable would instantly answer many questions.