Corporate image is often though of as a logo on letterhead but there are many aspects to building your image. You need to look at your image in print, on television, on the Web, and face to face.
Why would you hire a corporate image specialist?
You can bring in people to help your company image match your company or you can bring in specialists to help you build your image to match the company you want your company to become.
You might hire several specialists. You might start with a branding specialist then bring in a print media specialist then a Web specialist (that’s me) then someone to help your people reflect the brand and image in face to face meetings with customers.
If your business is mostly face to face business then start at the face to face specialist. You then bring in the Web specialist (that’s me in case you forgot), and work back through print to a logo and marketing campaign.
Whichever way you work through the sequence, you want the face to face expert to work with your staff before you take the photographs used in print and on the Web.
Why would you hire a professional speaker to talk about corporate image?
After your corporate image specialist recommends a change, you have to explain the change and build enthusiasm for the change. When you hire a corporate image specialist who is also a professional speaker, you have someone who can explain the change and build that enthusiasm.
A corporate image expert, who is also a professional speaker, helps you improve your corporate image plus builds understand and enthusiasm among your staff.